Ayer, Sharon realizó una sesión fotográfica para el lanzamiento de la asociación entre el festival Electric Picnic y Vodafone. La fundación de este último contribuirá con 30.000€ en los costes de organización de Tour De Picnic, carrera ciclista con la función de recaudar fondos para Temple Street Children's University Hospital.
Vodafone and Electric Picnic Celebrate New 3-year Partnership
Vodafone Ireland, Wednesday August 3rd 2011
~ Vodafone Ireland Announces Partnership with Electric Picnic and support for Temple Street’s Tour de Picnic ~
Wednesday, 3rd of August, 2011: Vodafone Ireland is delighted to announce that it is one of the official partners of Electric Picnic 2011, the unique Irish music and arts festival which takes place in Stradbally, Co Laois on the 2nd, 3rd and 4th of September, 2011. The partnership is part of a three year deal that will see Vodafone Ireland partner with the Electric Picnic until 2014.
Applauded for its eco-friendly initiatives, Vodafone is proud to be a festival partner of Electric Picnic. The boutique festival matches Vodafone’s own environmental strategy, the Green Agenda, which focuses on reducing Vodafone’s own impact on the environment and giving back to customers by offering sustainable, environmentally friendly initiatives including handset recycling. The Vodafone Ireland Foundation is also part of Vodafone's commitment to be a responsible global citizen and member of society. To date, the Foundation has committed over €6m in funding to the charity sector in Ireland and it will shortly launch its World of Difference programme for 2011.
Throughout the weekend, all Vodafone activity will perfectly match Electric Picnic’s environmental ethos and the 32,500 festival-goers will have plenty of opportunity to enjoy a host of special Vodafone experiences, creature comforts and giveaways – all delivered with a greener, more sustainable take on festival fun!
The eclectic three-day festival will see a diverse mix of artists take to the stage, including heavy hitters such as Arcade Fire, Pulp and Chemical Brothers joining alternative acts such as Swedish pop sensation Lykke Li, reggae legends Jimmy Cliff and Toots & The Maytals and electronic sensations Flying Lotus, DJ Shadow, and Dave Clarke. Irish music has a strong presence at Stradbally this year with performers such as Sharon Corr, Mundy, O Emperor featuring alongside Ivan St.John, Sharon Shannon, Codes, and R.S.A.G. confirmed for the festival.
Paul Ryan, Vodafone Ireland Strategy Director added: “As a major Irish company our impact goes beyond our own operations, so we work hard to influence our customers to reduce their environmental impact as well. We know we can’t do it alone, so through Electric Picnic we have the opportunity to spread the sustainability message. We look forward to working with Electric Picnic to help make a greener, cleaner festivalâ€.
As part of Vodafone’s involvement at the festival, the Vodafone Ireland Foundation is also contributing €30,000 towards the running cost of Tour De Picnic for Temple Street Children's University Hospital, the unique charity challenge that will combine an 80km cycle with Electric Picnic, all to raise vital funds for the children’s hospital. On the 2nd September, Temple Street hopes that 1,000 cyclists of all ages will depart from Dublin for Electric Picnic on the Tour de Picnic challenge. The event is the biggest leisure charity cycle in Ireland and is the biggest cycle to any music festival in the world. It is also the most environmentally friendly transport effort to any event in Ireland.
Speaking about the partnership with Vodafone, Angela McNulty, Special Events Manager at Temple Street Children's University Hospital said: “We are thrilled Vodafone Ireland Foundation is proudly supporting Tour De Picnic this year. The Foundation has supported many wonderful projects at the hospital and we value their support and continued interest in our very special hospital. By supporting Temple Street in the cost of the initiative, Vodafone Ireland is ensuring that every penny raised by the cyclists will go towards much needed equipment that will help save livesâ€.
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